Perhaps the single biggest problem the Republican Party faces is that it has not defined itself in the minds of the American people. In contrast, the Democrat Party has defined itself as the party of caring, compassion and aid to the downtrodden. The accuracy or plausibility of the statement does not matter. Republicans, by not defining themselves, have let Democrats and the media do it for them, as the opposite of caring, compassion and aid to the downtrodden.

We need to re-define ourselves.

The Republican Party is the party of freedom.

Freedom to keep the money you earn.

Freedom to use your money the way you think is best.

Freedom to live without government interference.

Freedom from government.

Every issue we support in every campaign, in every argument, should be obviously tied to this defining idea. Make it clear in the minds of Americans that, agree or disagree, the Republican Party is not the party of business, not the party of the rich.

The Republican Party is the party of freedom.